Leonetto CAPPIELLO Huge Stone LITHOGRAPH Limited Edition COGNAC
Item History & Price
Artist: LEONETTO CAPPIELLO (Italian/French, 1875 – 1942)Title: "Monnet Cognac" - 1927/1997Medium: Original Color Lithograph Hand-Pulled and Hand-Printed from Stones on an old vintage German lithography press using antique white 320 gm, 2mm thick Coventry rag vellum woven paper.Signature: Signed by the Artist on the PlateEdition: Limited Edition of 250 impressions (all unnumbered)Size: 50 x 32 1/2 inchesPrinter & Publisher:&...nbsp; Dieter Raoul Sauer was a specialized publisher of hand-pulled color lithographs replicating the classic stone printing techniques of vintage lithographic advertising posters during the Belle Epoque period and into the early 20th-century poster printmakers. Working in collaboration with various leading European museums, Sauer published a series of world-class advertising posters featuring the "old masters" of the French Belle Epoque poster, as well as early advertising posters for travel, sports, food, wines, and cigars.Publishing Institution: Kunstgewerbe Museum, ZurichAbout the Advertising Image: Classic Liquor advertising image. Classic image by Cappiello using an Art Deco girl against a black backdrop that really pops!Provenance: Hatay Stratton Fine Art, Northampton, MassachusettesAbout the Artist: Leonetto Cappiello (1875 – 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called "The Father of Modern Advertising" because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac, and Hugo D'Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.
